New study reveals impact of smart phones on the travel market

The Mobile Travel report, a new study by leading independent media agency Total Media, has revealed the impact of mobile web usage on the travel sector. In particular the study has identified how consumers use mobile in the planning process and what they really want from their mobiles when they travel.
 

How we use mobile on holiday today

The Mobile Travel report identified that less than 10% of men and even fewer women use their mobile phones to update their Facebook and Twitter profiles once they are on holiday. When also asked what they would be interested in doing in the future on a mobile phone whilst on holiday, most were not interested in using Facebook or Twitter. Instead people much prefer web services that connect them with other consumer recommendations and services that make their trip easier.

People want to use their phones to check flight times (around 18% of 16-to-24 year olds) and to book flights and hotels (15% of 16-34 year olds). But, above all, it is applications that offer an insight into their destination: weather reports, how to ask for coffee, restaurant reviews. More than 15 per cent of people in the 16-to-44 age profile are interested in an app for this purpose.

Falling roaming fees and tariffs have had a significant effect on our use of mobiles on holiday with 60% of women sending a text, 27% sending a MMS and 55% phoning home (compared to 47%, 24% and 50% for men respectively).

Fuente: BTN.com