Top 6 tips on how to build a facebook community

With more than 500 million registered members, Facebook is by far the largest social network in existence. As such, it provides vast opportunities for internet marketers who wish to make an impact on the minds of their target market. But helpful as it may be, it is often a challenge to get a lot of “likes” on your Wall. In this regard, we compiled a list of strategies that can help you develop a sound Facebook following!

 

 

 

• Invite Subscribers – nearly all marketers swear by the effectiveness of opt-in mailing list. Once you have a list of subscribers, send them an email requesting them to “like” your Facebook page. Remember that people will attract others. Once you build up that critical mass, fans will just keep on pouring in.
• Use Widgets – widgets in different designs and forms have been developed. It can range from the “like” button which can be displayed on blog posts to boxes that displays your Facebook friends on a website. Choose a Facebook widget that will complement the design of your website.
• Link to Twitter – a lot of marketers promote their website links on Twitter. Unfortunately, they forget that Twitter can be used to promote their Facebook page as well and vice-versa!
• Hold a Contest – generate interest by thinking of a fun contest on Facebook. Starbucks has successfully gained a lot of fans on this social media site by just asking their customers’ favorite drinks.
• Giveaways – everyone loves freebies. Using giveaways is a wise move because most people cannot resist getting a free item for little or no effort. Even giving away discount coupons in exchange for “likes” on Facebook can give you a significant boost.
• Promote on Your Signature – individuals who see your signature (whether on email or forums) usually already have something in common with you. They are people who are interested in your niche at the very least. So having them on Facebook will certainly provide a lot of benefits.

At the end of the day, your ultimate goal in using social media sites such as Facebook is to build and strengthen relationships with current and potential customers. The tips provided above are just some of the best ways to generate Facebook fans. Once you gain a significant number of friends and followers, the next step involves building on that relationship even further.  In order words, make sure to get your existing network to recommend your page to their friends!

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