There is a seemingly infinite number of things you could be doing to promote your hotel. It might be more helpful to create a stop doing list. (As suggested by Jim Collins in Good to Great)
Looking through low-value activities and behaviors I’ve seen, this may include:
- Failing to block out periods of time for uninterrupted work (And constantly operating in reactive mode)
- Jumping between tasks (lowering your productivity and effectiveness)
- Aimlessly browsing social networks with no clear goal or purpose
- Involving too many people in the decision process, slowing progress down
- Too many meetings (and not enough doing)
- Sending 25 back-and-forth emails when the issue could be resolved with a 5-minute phone call
- Checking email first thing in the morning (preserve an hour of uninterrupted time if possible to complete your top objective for the day)
- Browsing through online reviews manually instead of having a tool or system to aggregate guest opinions
- Not having a digital communications workflow in place (so staff is unsure of what followup actions take place at each interaction)
- Spending too much time on unprofitable customers (or ones that are not a good fit for your company)
- Doing tasks that could be automated successfully
- Making decisions without asking some customers first
- etc, etc
I have a feeling this is highly personal and subjective to your situation. A low-value activity for one might be high-value for someone else, depending on their role.
What’s on your stop-doing list?
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