Hotels.com has launched Facebook comments functionality on its U.S. and U.K. websites. The plug-in enables people who use Facebook to leave comments directly on the hotels.com site about destinations and hotels, as well as suggest activities and places to visit in those destinations.
Comments left by people on hotels.com will show in their Facebook Newsfeed so their friends can join in and share additional information on the destination. Additional comments made by friends can also be shared in the stream on the hotels.com page (such as city landing pages), encouraging discussion and interaction between customers.
The addition of the new comment functionality on hotels.com adds a new dimension for customers who can now obtain recommendations to solicit destination information from fellow hotels.com customers. The comments function comes in addition to the 1.8 million hotel reviews from customers who have actually stayed in the hotels. For more information, visit www.facebook.com/hotelsdotcom.
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