eDreams looks to social media to change fate of lesser known destinations

eDreams has kicked off a social media campaign in a bid to improve the tourism economy for five destinations starting with Madagascar.

The quirky promotion is being run over five weeks on the brand’s Facebook pages for the UK, France, Spain and Italy and invites users to take part in a Turn The World Around Game and explain why they want to visit the destination.

The initiative is part of a wider TTWA campaign with a second phase to be unveiled in the spring focusing on tourism facts and figures.

According to Bob Samii, head of social media and SEO for eDreams parent Odigeo, eDreams has spent the past year building up its social media team and presence and now has a five-strong team dedicated to social channels.

“Social media is a powerful communication tool and there are so many statistics and facts related to tourism that we thought we could try and create some awareness around those facts. There are some great locations around the world but for whatever reason they are not very commercialised so we want to see if we can create a buzz around them.”

The company is also using Twitter and YouTube to support the campaign.

Here’s a clip:






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Global Hotels, Broken Down By Social Media Rewards [INFOGRAPHIC]

A new year is just around the corner, which means one thing — a new batch of vacation days! But where will you go? And, more importantly, where will you stay? Lucky for you, savvy traveler, the infographic below can help you figure that out. There are deals to be had, upgrades to be enjoyed and virtual tours to be taken, should you capitalize on the resources available on social media sites.

See what the biggest names in hospitality are doing on Twitter, Facebook, Foursquare and YouTube — and who’s dominating on each platform. Based on their activity on social channels, it looks like Wyndham, Marriott, Hyatt and Starwood have come out on top, but they have some competition, which we expect to increase as social travel really takes off. Have a gander, take your pick and then hop on over to our list of top travel tools to help plan your entire vacation.

Where do you stay when you travel? Do you follow your favorite hotel brands on social media, and have you saved money by doing so? Let us know in the comments below.

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